| Type | Ad Unit | Weight | Formats |
| Premium Display | Super Banner - 970x160 or 970x120, Giant-Sky 300x600, Super Rectangle - 460x400 | 100kb | HTML5; .png; .gif; .jpeg |
| Standard Display | Big Banner - 760x120 or 728x90, Rectangle - 300x250, Skyscraper - 160x600 | 50kb | HTML5; .png; .gif; .jpeg |
| Half Sky – 160x300 | 15kb | .png; .gif; .jpeg |
Our standard ad serving is via DFP Small Business.
For backup files limits use standard display weights.
3rd Party Hosed Redirects are usually accepted, our current approved list is: Double Click, Eyewonder/Facilitate*, MediaMind*, Nielsen (*Please use Publisher: Scoop NZ).
Standard Creative - 2 working days prior to Start-date Rich Media Creative - 3 working days prior to Start-date All creative must be sent to: advertising@scoop.co.nz
Video may be automatic but must provide a clear "Stop" button, must have no automatic looping. Sound default must be set at "Off" and be user initiated with a clear “Mute” button. Initial file size max 50kb + polite video max of 1mb. Further information about Rich Media: doubleclick.com, eyewonder.com, mediamind.com, facilitatedigital.com, iab.net
Expands when user moves cursor over or clicks the ad Image must contract automatically when user scrolls off Sound default must be set at "Off" and be user initiated with a clear “Mute” button. Must be supported by corresponding standard display ad Creative.
Floating/OTP Must be associated with banner creative; OPT aspect max dimensions 500x500 and max file size 100kb polite. Max duration 8 seconds. Floating Unit MUST BE mouse over activated or turned on from the Core Ad and have a clear close/x button. Sound must be user activated and have a clear mute button.
Include the following:
Headline
Byline
Summary (35-40 words; or 1st para will be used)
Images (thumbnail image (127x127px)+ up to 4 images)
Article (no fixed limit, recommended length 400 words)
Contact info
Scoop reserves the right to reject creative and remove creative, without notice which contains coding errors, uses excessive animation or CPU resources or does not function properly or comply with specifications, or that which is deemed inappropriate by Scoop.